Update: Longhorn's real name?

7/21/2005 2:33:14 PM
Read this article for the rumored real name of Longhorn. Gut reaction.... puke.

Looks like CNET is running a poll on what people think of the new Windows Vista name. At this point, over 40% essentially dislike the name with about 45% think it is just ok. Fewer than 15% actually like it. It makes me wonder what the membership of the focus groups are that Microsoft uses to evaluate potential product names. Clearly they were consumer heavy and not very tech heavy. Fine if you are selling iPods, but not too great when a large part of the buying market is influenced by techies. Yes, somebody's mom may love the Vista name, but if her son or daughter is a techie and says something negative just because the name sucks - well, that should count for something.

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Jeff Brand Jeff Brand

This is the personal web site of Jeff Brand, self-proclaimed .NET Sex Symbol and All-Around Good guy. Content from my presentations, blog, and links to other useful .NET information can all be found here.

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