I have no idea what to make of this commercial for SongSmith from Microsoft Research. I am hoping, as in down on my knees hoping, that some how, some way, this turns out to be a fake. This is bad, I mean really, really, really, REALLY bad. I hate to knock on my boys from MSResearch, but whoever approved this should be fired. Horribly casting – the ‘Dad’???? Wow! If he was my dad growing up I think I would asked for a retroactive vasectomy. The “my band needs a new song” dude? What kind of band has a dork like that in it? The boss lady? Ugghhhh, don’t even get me started.
Microsoft seriously needs to get a new marketing firm.